A challenge becomes apparent at the latest when journalists make inquiries, interview requests arise, or short-notice statements are required.
Not every company in Germany has its own communications department. At the same time, a traditional PR agency is often unnecessary – or simply too expensive.
It is precisely at this point that a model gains importance: the external press office in Germany.
Between an in-house team and a classic PR agency
Many international companies don't need a large-scale PR campaign. Nor are they looking for a large agency model with extensive retainers, multiple points of contact, and complex coordination processes.
What is often lacking is something else: a professional media contact person in Germany who is reachable, understands journalistic processes and coordinates media inquiries in a structured manner.
Media relations work is not always predictable. Newsrooms often work on short notice. Topics develop dynamically. Statements need to be contextualized, priorities set, and internal information sorted.
Especially in such situations, extensive experience is absolutely crucial.
Germany remains a demanding media market.
The German media landscape is internationally considered demanding. Journalists expect reliable information, rapid response times, and professional contacts.
This often creates a practical problem for international companies:
Who answers press inquiries in German?
Who can be reached by phone during office hours?
Who understands journalistic requirements?
Who coordinates information internally?
Who recognizes communication risks early on?
Not every company wants or needs to build a complete communication structure for this.
External press office instead of a traditional PR agency?
For many companies in Germany, an external press office can be a pragmatic solution.
The model is aimed particularly at companies that
➡️ do not want a lengthy agency contract,
➡️ Want to organize media relations professionally,
➡️ need a dedicated contact person in Germany,
➡️ want to relieve the burden on international communication structures and
➡️ must respond reliably to media inquiries.
Instead of large-scale PR mandates, the focus is on operational media work: coordinating, classifying, accompanying and being accessible.
Sierks Media – external press office in Germany for international companies
Experience counts – especially when it comes to sensitive topics.
Experience plays a particularly important role when dealing with media.
Those who understand journalistic processes can better prioritize press inquiries, assess topics more realistically, and avoid unnecessary communication risks.
This particularly affects companies from technology-driven industries, B2B markets or international structures where communication decisions often involve several countries.
Sierks Media as an external press office in Germany
Based in Hamburg, Sierks Media supports international companies as an external press office in Germany.
The focus is not on classic agency work, but on professional and pragmatic support with media inquiries, journalistic communication and the structured classification of press topics.
The owner has experience in PR work for well-known brands and understands both corporate requirements and journalistic expectations.
For companies seeking a professional media contact in Germany, an external press office can be an efficient alternative to traditional PR structures.
Transparency note: Sierks Media publishes Shots magazine and, as a publishing house, also offers external press relations services. This article aims to contextualize the topic of "external press offices in Germany" and to clarify the company's connection to Sierks Media.
