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Paris became the scene of a special homage: For the 25th anniversary of the legendary Carrera GT, Porsche and Parisian creative Arthur Kar are launching a limited-edition fashion collection that combines automotive excellence with contemporary streetwear.
The collaboration between the Stuttgart sports car manufacturer and Arthur Kar, known for his work between Fashion and automotive culture, celebrates the heritage of one of the world's most famous supercars.
The capsule collection was presented at an exclusive event in the French capital.
Brand experience in the heart of Paris
At the prestigious "Triangle d'Or," not far from the Champs-Élysées, guests were treated to a curated exhibition. The new collection was presented alongside Porsche models—most notably the Carrera GT, which celebrated its world premiere at this very location 25 years ago.
The event location deliberately incorporated the diamond-shaped architecture of the Porsche plant in Leipzig, where the Carrera GT was produced between 2004 and 2007.
Digital expansion with Zepeto launch
The collection is currently expanding to include a virtual dimension: selected pieces are available on the platform called Zepeto.
The launch campaign, conceived by Arthur Kar, thus builds a bridge between tradition and innovation – from the street to the digital space and into new cultural spheres.
Carrera GT – timeless icon
First presented in Paris in 2000, the Porsche Carrera GT quickly became a symbol of uncompromising design and engineering, a must-have for enthusiasts.
The striking carbon monocoque chassis, the 612 hp naturally aspirated V10 engine and the unmistakable silhouette redefined the technical and aesthetic possibilities of the time.
Limited icon
With only 1.270 units produced, the super sports car remains one of the most coveted Porsche icons.
His fascination has a lasting effect across generations – not only as Performance legend, but also as a cultural reference point that inspires creatives far beyond the automotive world.
The current capsule collection is an expression of this philosophy and brings the Carrera GT's heritage to life for a new generation…
Sierks Media / © Photos: Porsche, Arthur Kar
