The event took place in the hangars of São Paulo Catarina International Executive Airport (Brazil), which is located just over 30 minutes from the city of São Paulo.
It was an exclusive platform where automotive engineering and the fascination of flying met.
The company used the platform to present its vision of an expanded design world that goes beyond super sports cars.
Passion and aerodynamics
The focus of the trade fair appearance was the Pagani HuayraA pure racing car, developed without homologation constraints, driven solely by the pursuit of uncompromising performance and an emotional experience.
Each of its lines is optimized for air penetration, creating a natural link to the world of aviation.
Horacio Pagani, founder and chief designer, describes the philosophy behind it: “When you live with curiosity, passion and a sense of beauty, excellence arises naturally. Our mission is to improve people's lives – always striving for perfection in every detail, to find a balance between form and function, intellect and craftsmanship.”
Pagani Arte at the Catarina Aviation Show
Carbon fiber as an art form
For more than forty years, Horacio Pagani has treated carbon fiber like a living material. This expertise finds direct application in aviation, where every gram counts.
At the Catarina Aviation Show, Pagani Arte showcased concrete reference projects: these included the innovative cabin ceilings of the Airbus ACJ319neo “Infinito”, designed to dissolve the boundary between cabin and sky, as well as the luxury interiors of a Gulfstream G650ER.
Through a dedicated Special Projects Team, Pagani Arte designs, creates, and manufactures bespoke interiors for helicopters, private jets, and wide-body aircraft. Working in direct dialogue with the client, each interior is tailored to their individual personality, much like a bespoke suit.
From the cockpit to the living room
The exhibition also provides insights into the world of Pagani Branded ResidencesSpecifically, the DaVinci Tower in Dubai and the new Pagani Residences in Miami will be presented.
Materials and manufacturing processes from the automotive industry – such as the autoclave process used to create hypercars – are incorporated into furniture pieces like the Iconic Sofa and the Iconic Bed. Hand-stitched seams and millimeter-precise workmanship make each piece a work of Italian craftsmanship.
Brenda Basso, CEO of Pagani Arte, explains the driving force behind this expansion: “Pagani Arte was born out of a creative need: to bring the Pagani experience into new design fields. Whether private jet or residence, our goal is an immersive experience that reflects Pagani’s bespoke DNA.”
Pagani Arte at the Catarina Aviation Show
Background Pagani Arte
Pagani Arte is the official lifestyle division of Pagani Automobili.
Through in-depth material research and the skills of experienced craftsmen in the fields of metal, leather, wood and marble, the brand creates individualized objects that combine function and aesthetics at a high level.
