While city streets become emptier, airports, Marinas and boutique hotels. It's high season for those who love something special.
For all who know: Luxury is not necessarily loud, but often simply the conscious enjoyment of the moment.
Liquid crystal
Anyone on the road right now will immediately notice: Summer brings movement into life. Road trips in an open-top convertible along the Côte d'Azur. A roaring exhaust on the way to Provence. Or a spontaneous detour to Ibiza – with light luggage but high expectations.
Summer, sun & style – the most luxurious time of the year begins
And then there are those quiet, almost magical moments. On a boat somewhere between Formentera and Sardinia. Sunset, a glass of champagne in hand, the water sparkling like liquid crystal. No appointments, no pressure, and no obligations. Just time with family or besties.
Sun-kissed skin
In this phase, luxury is redefined: not through status symbols, but through freedom, quality, and style. A high-quality fragrance reminiscent of the evening. Linen on sun-kissed skinA menu featuring local ingredients, served outdoors or on deck. That's the true richness of this summer. The perfect song is by Will Smith.
Video: DJ Jazzy Jeff & The Fresh Prince – Summertime
Europe's finest addresses are ready for guests seeking and finding something special. From a sophisticated mountain hideaway to a cool beach bar with signature sounds and signature drinks. It's the moment to celebrate life. Now.
Enjoyment and serenity
Summer 2026 is not a weather phenomenon, it's a statement. A statement for enjoyment, serenity, and powerful emotions.
Anyone who embraces the pace of this season will quickly realize: Now is the most luxurious time of the year. Enjoy it…
