Two US legends united in one collector's item: The traditional watch brand Bulova and the cult car brand Shelby are now jointly presenting the new Bullhead Chronograph.
The motorsport fashion piece is limited to 7.500 pieces.
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Homage to precision and racing spirit
The Bulova brand, founded in New York in 1875, is celebrating its 150th anniversary with a spectacular collaboration.
Together with Shelby, the American automotive icon, the Bulova Shelby Racer Chronograph was created – a model that combines motorsport history and watchmaking in a unique way.
Carroll Shelby is considered the father of legendary vehicles such as the AC Cobra and the Shelby ford mustang GT500. The design of the new chronograph appropriately reflects the look of classic racing stopwatches – the characteristic bullhead design with pushers at 12.00 o'clock underscores its connection to the world of motorsport.

Exclusive equipment and collector's box
The chronograph, limited to 7.500 pieces, comes in a high-quality collector's box.
Included are the Bullhead Chronograph with Cobra logo, individual numbering and Shelby's signature on the case back, as well as a 1:24 model of the legendary Mustang GT500.
The set will be available from September 2025 at select Bulova retailers and online at bulova.com. The price is €1.250.
Technical highlights of the racer
Inside is an in-house caliber, a high-frequency movement with 262 kHz that beats eight times faster than a standard quartz movement.
The result is a smooth chronograph hand and a precision of just a few seconds per year.
Additional features:
◉ 43 mm bullhead case with black tachymeter ring.
◉ Sapphire crystal for maximum scratch resistance.
◉ Grooves in the center housing, inspired by racing stripes.
◉ Chronograph measurement to 1/1000 second.

Shelby design and watchmaking
Visually, the close connection to motorsportThe blue and white racing design, typical of Shelby, adorns both the rubber strap and the dial.
The famous Shelby Cobra logo is emblazoned on a sub-dial, giving the chronograph additional collector value.
The whole thing is an extraordinary anniversary model with retro charm, technical precision and an exclusive limited edition.
Sierks Media / © Photos: BULOVA, SHELBY®
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