Poiray, known for its watchmaking expertise and appreciated as a “jeweler of colors”, is expanding the “Ma Première collection” with a new design in midnight blue.


This color, which has always been used in jewelry, Fashion and design, symbolizes peace, love and friendship in many cultures.

With its deep nuances, it represents strength, trust and tradition and is particularly popular with designers because it can be harmoniously combined with most other colors.

“Ma Première Bleu Nuit” picks up on these associations and invites the viewer on a journey into the blue through its interplay of natural elements such as water, ocean depths and the wide sky.

The highlight of this watch is the sun-brushed dial, whose fine rays emanate from the center and are reminiscent of the rays of the sun.

As an aesthetic detail, a special technique is created in which the surface of the dial is gently brushed in a circular motion with metal filaments and then polished.

The “Ma Première Bleu Nuit” is available in two formats: the classic size (27 x 23 mm) and the smaller mini version (21 x 18 mm).

Both versions feature straps made of two-tone saddle leather in midnight blue and indigo, finished with color-coordinated stitching that underlines the elegant and sophisticated character of the watch.

With its interchangeable bracelet and signature fluted bezel, this jewelry watch celebrates femininity.

From September 2024, the ladies' watch will be available in all Poiray boutiques and online at poiray.com.

The prices are 2.190 euros for the larger model, 1.550 euros for the mini and around 200 euros extra for the corresponding wristbands.

Sierks Media / © Photos: Poiray

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