Dior has opened a pop-up store in the heart of the Alps. The unique space, designed by Maria Grazia Chiuri, now displays the stylish creations.


The designer's standards are high: the pieces reflect the naturalness of wood and the purity of white in an ode to the beauty of the mountains.

The pop-up store, also inspired by the Dior Cruise 2024 collection, brings long skirts, fine knitwear, silk blouses and elegant squares.

Photo: Dior pops up in Kitzbühel.

The bags invite you to live the dream of the hottest trends – from the unique Dior Book Tote to the new Miss Dior.

The DiorAlps collection, which reflects the Maison's new fashion shows, can also be seen on site.

The sporty fashion combines technology with elegance and invites you to conquer winter slopes with the right style.

Photo: Dior pops up in Kitzbühel.

Particularly noteworthy are the season's unusual motifs that adorn down jackets and après-ski boots.

Now in December 2023, fashion enthusiasts can discover this extraordinary pop-up store in Kitzbühel – and immerse themselves in the world of Dior…

Shots Magazine / © Photos: Dior, Kristen Pelou

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Categories: Fashion Travel