As awareness of value-oriented consumption grows, so does the demand for the purest cosmetics possible. In concrete terms, this means: good tolerability, no animal testing and no problematic, but natural ingredients.
It's a combination that's increasingly at the top of the must-have list for skincare products.
Therefore clean beauty far more than just a temporary trend, but a movement that stands for a more conscious use of ingredients and a completely new care genre.
Experts often tell us how important it is to pay attention to the right ingredients. But what are the “right” active ingredients?
What is Clean Beauty?
Clean Beauty promises to be the answer and the new keyword in the cosmetics industry. It defines a new and specific product category in the cosmetics range that is intended to simplify environmentally conscious action and thoughtful shopping.
In short, the term Clean Beauty is based on two criteria: Firstly, the products must be free of certain controversial ingredients. This means that all ingredients must be safe for humans, the environment and animals.
And secondly, the words transparency and sustainability play an important role. Safe ingredient-based cosmetics have their origins in the USA.
The reason for this is easy to explain: in America, there are far fewer substances on the list of hazardous substances than in Germany, for example. So it's no wonder that the development was so well received there.
The term “clean beauty” is not legally defined. It simply means that you avoid ingredients whose effects on the body and the environment are not 100% clear.
Background of Clean Beauty
Particularly sensitive skin types are happy about this category, which makes it easier to exclude cleansers, creams, serums, etc.
But not just in that Face Care, but also for the body, products from shower gel to body lotion are used that follow the less-is-more principle. At Clean Beauty, "clean" doesn't mean "better than," but rather "free from."
Since there is no universally accepted definition of which ingredients must be avoided, these can vary. However, the focus is usually on the following: parabens, PEGs, silicones, sulfates, artificially produced fragrances, phthalates, mineral oil products, formaldehyde or chemical UV filters.
In addition, no animal testing is carried out in the production of Clean Beauty. However, this new skincare genre is not the same as natural cosmetics.
The main difference is that certified organic and natural cosmetics must contain purely plant-based, natural and no synthetic ingredients.
Conclusion on Clean Beauty
Clean products and non-certified natural cosmetics can certainly contain synthetic ingredients. However, this doesn't make these products any less good, as skin can sometimes react sensitively and irritated to essential oils.
Synthetically produced ingredients, on the other hand, can also be harmless. It is important to look at the ingredients of each product and consider what is best for you.
If you really want to be sure about what you are putting on your skin, the only thing you can do is take a look at the so-called INCI list and check the ingredients yourself. Special apps like “CodeCheck” can help with this.
Already knew? Clean Beauty is also available in the area Make-up From foundation to mascara to lip color – with the “right” products you can create an entire makeup look.
And the hair? From gentle shampoos to repairing conditioners, oils and masks: no wish remains unfulfilled...
Sierks Media / © Photos: puhhha, de.depositphotos.com / Source: beautypress
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