Because in collaboration with the iconic French brand Compagnie de Provence, an exclusive hotel line is being created that combines Provençal heritage with international hospitality expertise.
The collection stands for authenticity and a clear, refined aesthetic. Inspired by fragrances and ingredients from southeastern France, it aims to offer guests a distinctive sensory experience in the hotel bathroom.
Provençal savoir-faire and modern hotel management
Compagnie de Provence was founded in 1990 by two friends who shared a passion for the traditions and timeless spirit of Provence. Since then, the brand has been reinterpreting classic craftsmanship and translating it into contemporary design.
Particularly significant was the relaunch of the iconic Savon de Marseille soap cube with a modern look. In 1999, the company made brand history with the first Savon de Marseille liquid soap in an elegant glass bottle – a design that remains a hallmark of the brand to this day.
The brand's philosophy: to rethink everyday products without losing their artisanal identity. Compagnie de Provence sees itself not only as a cosmetics label, but as an expression of a contemporary art de vivre – inspired by the light, scents, and atmosphere of Provence.
Menthe Basilic: Fresh accents for the hotel bathroom
The new hospitality line draws on the classic codes of traditional apothecary. At its heart is the fragrance "Menthe Basilic" – an aromatic composition of peppermint and Provençal basil.
The fresh, clear notes create an invigorating balance and lend the hotel bathroom an elegant, timeless atmosphere. The minimalist design in warm amber tones is inspired by the brand's iconic bottle shape and underscores the collection's high-quality character.
The product range includes shower gel, liquid soap, shampoo, conditioner, body lotion, and hair and body gel.
The line is complemented by a 40ml body lotion in a plant-based tube and a 20g scented soap in cardboard packaging.
Groupe GM launches hotel line with Compagnie de Provence
Large dispenser systems for hotel operations
For professional use, Groupe GM offers two high-capacity dispenser systems.
The "Ghost" dispenser is mounted on a concealed rail, creating the impression of a floating product. Its silhouette echoes the characteristic bottle shape of Compagnie de Provence and has been reinterpreted specifically for the hotel industry.
With a capacity of 420 ml, one dispenser lasts approximately 40 days. Each pump is completely sealed to ensure product safety and hygiene.
The patented Ecofill system uses sealed, replaceable pouches. With a 400 ml capacity, it allows for quick and efficient refilling – changing the pouch takes less than 30 seconds.
Two viewing windows facilitate level monitoring. Hoteliers can choose between stainless steel or ABS wall brackets, which can be either screwed or glued in place. Locking systems with screw or magnetic mechanisms are also available.
Strategic partnership with clear positioning
Laurent Marchand, President of Groupe GM, emphasizes the importance of the cooperation: The combination of tradition, craftsmanship and international hospitality expertise creates an offering that goes far beyond classic hotel amenities.
The aim is to offer guests high-quality care products in a coherent, aesthetically pleasing presentation.
With the new line, Groupe GM strengthens its position in the premium segment of hotel cosmetics and at the same time relies on a brand that consistently combines French savoir-faire and modern design.
